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Rumor: Apple to Offer Free MobileMe

February 13, 2011

According to this article in the Wall Street Journal, Apple is considering offering its (currently $99/yr) MobileMe service for free. A complete revamp of the MobileMe service is expected to launch this summer, along with possible online music and social networking components. The new free service could act as a cloud-based server for each user’s email, calendar, documents, photos, movies and music, allowing seamless access from any web-connected Apple device. This seems like a logical move for Apple, and it’s possible that the launch is even behind schedule, as the company may have originally intended to launch the free service with its streaming-only Apple TV, which hit the market in September.

If Google CEO Eric Schmidt hadn’t already resigned from Apple’s board, I imagine his days would be numbered — a free MobileMe offering would position the company to compete even more directly with Google, which currently offers free cloud-based email, calendar, and document services.

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