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JetBlue Gifts 10,000 Points to Stranded Customers

January 9, 2011

In line with the airline’s new “You Above All” campaign — they really seem to love the aviation puns — JetBlue has issued 10,000 TrueBlue Points to customers affected by flights cancelled during the December blizzard. It’s very unusual for an airline to compensate customers after delays or cancellations caused by weather, but JetBlue’s gesture — while unnecessary, as most other carriers would argue — reinforces the low-cost airline’s commitment to customer service, which, when other carriers offer flights at comparable prices on the same routes, is often the only thing that sets an airline apart, for business and casual travelers alike. And, unlike some other airlines, which were uncommunicative during the blizzard, JetBlue increased staff at its call centers and had representatives monitor Twitter 24/7, making every effort to get stranded passengers home, as several friends experienced.

Unlike most other frequent flier programs, which offer domestic reward tickets starting at 25,000 miles, 10,000 TrueBlue Points will cover a roundtrip flight to many East Coast destinations, or a one-way ticket to the West Coast. Points must be claimed (added to your account) by March 1st, so if you’re lucky enough to have scored, follow the instructions in the email to add the Points to your account. According to a JetBlue spokesman, “Customers that were impacted by cancellations between December 26 and December 31, 2010, and booked travel prior to December 25, 2010, were eligible for compensation.” So, if that’s you, “Happy Jetting!”

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4 Comments leave one →
  1. John H permalink
    January 10, 2011 2:54 pm

    I received one of the emails from Jet Blue but server’s web filter stripped the “link” from my email. Can you publish the web address for the link to register for the 10,000 miles that Jet Blue offered? When you click the word “link” where did it take you to apply using the confirmation #?

    Thanks

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  1. Tweets that mention JetBlue Gifts 10,000 Points to Stranded Customers « Tech, Travel & Tuna -- Topsy.com
  2. Virgin Atlantic’s Snowpocalypse Social Media #Fail

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